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Re-Up
Project Type
Branding, Packaging
Date
July 2020
No.
[05]
Re-Up was created to occupy a segment of the market interested in quality and reasonably-priced products. We wanted to create the Ikea of cannabis and we did! Re-up occupied 40% of the dry cannabis market in New Brunswick and expanded to all provinces and territories during 2020-2021.
We helped to create its brand identity, Health Canada compliant packaging, collateral materials and launched the extracts product line.
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