Yard

Role: Lead Graphic Designer
The Vibe: Dry humor meets nostalgia for the modern cannabis consumer.

Launching the Yard brand was all about tapping into a specific, nostalgic sweet spot for a younger crowd of vape and pre-roll users. Working side-by-side with Creative Director Will July and the marketing squad, we built this brand’s visual identity from the ground up. It wasn't just about making things look cool; we rolled out the entire ecosystem, from the physical packaging to snazzy in-store marketing materials and full-blown trade show displays.

Navigating the Cannabis Act is no joke, so balancing a killer aesthetic with strict compliance was a fun puzzle, like making sure we nailed it. On the digital front, I teamed up with web developer Denis to inject interactive features and motion elements into the site to really bring that witty, nostalgic voice to life online.

The Toolkit: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Blender for 3D modeling, and Nano Banana.